After I lost my job in September 2024, I was determined to upgrade my skills so that I could root for a better position with an obviously better package and opportunity. I took a sabbatical for 2-3 months and then decided to pursue a Digital Marketing course, as it is booming with the need in this digital era.

At that time, I thought to check with upGrad if they offer such a course, and luckily, I discovered one- The Advanced Certificate in Digital Marketing and Communication from MICA along with this course they also offer many other courses like Doctorate, AI & ML, MBA, Data Science, Management, Software & Tech, and Law.

 

Which course to choose:

Initially, I was a bit confused between Digital Marketing and Data Science, hesitant of which program I should pursue after looking into all the options provided by upGrad. Since I come from a completely non-tech background, Data Science could be a thought subject for me, but then after I got one call from upGrad, a counselor who shared his valuable insights and suggested to go ahead with the Digital Marketing and Communication course. 

The duration of the course is a total of 4 months, including 18 assessments and 2 live projects. Additionally, the course provides two different tracks- Executive and Marketing, based on the learner’s experience and 6 specializations:

• • Branding & Communications

• • Social Media & Content Marketing

• • Marketing Communications & PR

• • Marketing Analytics

• • Generative AI

• 
  
  • Marketing Leadership in the Digital Age

 

What else comes with the course?

The counseling person provided a complete overview of the program and offered the complete package I was looking for. The course provides an industry-aligned curriculum with cutting-edge digital marketing skills such as SEO and marketing analytics, as well as real-world applications and projects. Moreover, I was informed that the service not only ends here- I will also be provided with career guidance from top professionals and a better placement opportunity, which is what I was craving for. From building resumes to preparing us for a job interview lured me the most.

 

A buddy:

upGrad comes with a unique feature called upGrad buddy, who is always available for the learners. The buddy will not only assist you with the query related to your course but will also be helpful non-academically when needed.

 

My Journey so far with upGrad:

It has been a month now, since the course started on 31st Dec 2024. We are a group of approx. 150 learners (cohorts) from different backgrounds, generation and work experiences. Sharing a part of life with such amazing people is a completely different life journey.

About the course, we have been provided recorded study material with strict deadlines to complete along with graded and non-graded assessments throughout the course. Additionally, we get one engaging live session every week with professors. So far, we have learned how to buy the domain and hosting for a webpage and how to create blogs on Wix and WordPress.

With a very mixed emotion, since it’s just the beginning, there are more than 3 months left to complete the course. I am eagerly waiting for the completion of 25% of the course so that the learners can get access to the upGrad’s job portal, allowing us to dive into the real world of corporate.