Master Digital Marketing and Communication with upGrad – Learn From My Journey

Digital Marketing and Communication

When I first came across the upGrad Digital Marketing & Communication course by MICA, I was unsure if it would truly deliver. Fast forward to today, I can confidently say—it was one of the best decisions I’ve made for my career.

From hands-on projects to expert-led classes, everything in this course is structured to help you grow. Whether you’re a student, working professional, or business owner, the course is designed to give you an edge in the digital world.

So far, I’ve learned how to create a website using Plesk, understand the fundamentals of SEO (Search Engine Optimization), run Meta ad campaigns on Facebook and Instagram, and create effective Google Search and Display ads Campaign. The hands-on experience and industry-relevant projects have made learning exciting and practical.

I’ve shared how I started with upGrad in a detailed blog here 👉 Read My upGrad Story

If you’re planning to enroll, I can help you understand the course better, share my notes, and even help you with the enrollment process. Just reach out to me! You can also use my referral code while signing up. 😊

🎯 Ready to take the leap?
👉 Chat with me now using the WhatsApp icon below & kickstart your digital future!

Fitness Gym

Join the “6 Days, 6 Workouts” Challenge – Transform Your Fitness!

Are you ready to take charge of your health? Our “6 Days, 6 Workouts” Challenge is specially designed to help women break societal barriers, build strength, and kickstart their fitness journey in a supportive environment.

At Fitness Gym, run by Mr. Rajesh Jhariya, we believe that every woman deserves to feel confident, strong, and healthy. However, many hesitate due to societal pressure and myths surrounding women’s fitness. It’s time to change that!

💪 How It Works:

✔ Complete 6 workouts in 6 days at our gym.
✔ Train under the expert guidance of Mr. Rajesh Jhariya, our certified fitness coach.
✔ Experience a comfortable and encouraging space tailored for women’s fitness needs.
Win a special discounted membership upon successfully completing the challenge!

This is more than just a fitness challenge—it’s a movement to empower women to prioritize their health without fear of judgment. Whether you’re new to working out or looking for motivation, this challenge will help you gain confidence, improve strength, and feel amazing.

🚀 Limited Spots Available!
Don’t miss this chance to be part of a fitness revolution!

📞 Call or WhatsApp our trainer Mr. Rajesh Jhariya at+91 93290 30378 to REGISTER NOW!

Take the first step today—because your health matters!

Fitness Gym

Fitness Gym in Bijuri

👉 Visit our gym and experience the change!

To learn more, read the full blog here.

“Log Kya Kahenge?” – Breaking Barriers for Women’s Gym Fitness

Women are making their mark in every field—be it household responsibilities, business, sports, or fitness. However, Women’s Gym Fitness is often held back by the fear of “Log kya kahenge?” (What will people say?).

Our region is well-known for its coal mines but lacks a large population and widespread modernization. Here, seeing a woman go to the gym is often frowned upon, considered unnecessary, or even labeled aspaisa barbad(a waste of money). But what many don’t realize is how beneficial gym workouts can be for women’s health and well-being. It’s time to break the stereotypes and embrace fitness as an essential part of a woman’s life.

 

What is a Gym?

Women’s Gym Fitness

A gym, often known as a gymnasium or gymnasia, is an indoor sports and fitness facility. The termgymnasiumcomes from ancient Greek. They are typically seen in athletic and fitness facilities, as well as activity and study areas in educational institutions.

 

Pros and Cons of Going to the Gym

Pros:

– Access to diverse workout routines

– Expert guidance from trainers

– Improved physical health and fitness

– Better weight management

– Increased energy levels

– Enhanced mental well-being

Cons:

– Membership costs

– Risk of injury if exercises are done incorrectly

– Time commitment

– Potential social pressure

– Adapting to a new environment based on fitness level

 

Why Women’s Gym Fitness is Essential

Woman Working out

According to University Hospitals (see here), strength training benefits women of all ages by improving bone density, boosting confidence, supporting pregnancy health, easing menopause symptoms, and enhancing overall fitness. Resistance exercises, muscle-building workouts, and aerobic activities can contribute significantly to women’s physical and mental well-being.

 

Will Lifting Weights Make Women Look Masculine?

Absolutely not! It’s a myth that lifting heavy weights will make women look overly muscular. Women naturally have lower testosterone levels, which means they are less likely to develop bulky muscles. Strength training helps tone the body, build endurance, and improve overall strength without compromising femininity.

 

Make Time for Yourself

Allocating Time for Yourself

Dedicate at least 1-2 hours a day solely for yourself. Prioritize your health, engage in workouts, and embrace self-care. Fitness is not just about looking good; it’s about feeling strong, confident, and healthy from within.

 

Take the First Step – Break the Taboo

It’s time to challenge outdated norms and take charge of your health. Fitness is for everyone, and no one should feel restricted by societal judgments. As Milind Soman, a renowned fitness icon, once said:

Milind Soman @Fitness EnthusiastStrong is not just physical strength, it is mental, emotional, and spiritual strength. And every woman deserves to be strong in every way.”

Don’t let societal norms dictate your fitness journey. Speak with our expert trainer, Mr. Rajesh Jhariya, who can guide you with personalized fitness solutions to meet your specific needs.

Take the step today—because your health and happiness matter!

Advanced Certificate in Digital Marketing and Communication from MICA

Tudum of upGrad in my Life

upGrad LogoAfter I lost my job in September 2024, I was determined to upgrade my skills so that I could root for a better position with an obviously better package and opportunity. I took a sabbatical for 2-3 months and then decided to pursue a Digital Marketing course, as it is booming with the need in this digital era.

At that time, I thought to check with upGrad if they offer such a course, and luckily, I discovered one- The Advanced Certificate in Digital Marketing and Communication from MICA along with this course they also offer many other courses like Doctorate, AI & ML, MBA, Data Science, Management, Software & Tech, and Law.

 

Advanced Certificate in Digital Marketing and Communication from MICA

Which course to choose:

Initially, I was a bit confused between Digital Marketing and Data Science, hesitant of which program I should pursue after looking into all the options provided by upGrad. Since I come from a completely non-tech background, Data Science could be a thought subject for me, but then after I got one call from upGrad, a counselor who shared his valuable insights and suggested to go ahead with the Digital Marketing and Communication course. 

Advanced Certificate in Digital Marketing and Communication

The duration of the course is a total of 4 months, including 18 assessments and 2 live projects. Additionally, the course provides two different tracks- Executive and Marketing, based on the learner’s experience and 6 specializations:

      • Branding & Communications

      • Social Media & Content Marketing

      • Marketing Communications & PR

      • Marketing Analytics

      • Generative AI


      • Marketing Leadership in the Digital Age
     

    What else comes with the course?

    The counseling person provided a complete overview of the program and offered the complete package I was looking for. The course provides an industry-aligned curriculum with cutting-edge digital marketing skills such as SEO and marketing analytics, as well as real-world applications and projects. Moreover, I was informed that the service not only ends here- I will also be provided with career guidance from top professionals and a better placement opportunity, which is what I was craving for. From building resumes to preparing us for a job interview lured me the most.

     

    A buddy:

    upGrad comes with a unique feature called upGrad buddy, who is always available for the learners. The buddy will not only assist you with the query related to your course but will also be helpful non-academically when needed.

     

    My Journey so far with upGrad:

    It has been a month now, since the course started on 31st Dec 2024. We are a group of approx. 150 learners (cohorts) from different backgrounds, generation and work experiences. Sharing a part of life with such amazing people is a completely different life journey.

    About the course, we have been provided recorded study material with strict deadlines to complete along with graded and non-graded assessments throughout the course. Additionally, we get one engaging live session every week with professors. So far, we have learned how to buy the domain and hosting for a webpage and how to create blogs on Wix and WordPress.

    With a very mixed emotion, since it’s just the beginning, there are more than 3 months left to complete the course. I am eagerly waiting for the completion of 25% of the course so that the learners can get access to the upGrad’s job portal, allowing us to dive into the real world of corporate.

    Mine and the miners

    A Man With Coal Dust on Face

    It is often said that the life of miners looks like a golden egg to the ones who are non-miners but the reality remains behind the miners—the immense sacrifice made by them to help India’s Gross domestic product (GDP). Life in the mine is equal to walking on the edge of death, where you can never count on your life. Affecting the miner’s health but sugarcoating with money and facilities. Not only their faces but their life is also covered in coal dust. It is very evident that the government is paying a lot to compensate the miners, but no one can bid on one’s life.

    A miner in underground coal mine.

    Benefits or concerns:

    In the mining industry, there are unlimited benefits provided to the miners, such as:

    • A free apartment with electricity and water supply;
    • Free medical check-ups for themselves and their children, spouse, and parents; and
    • Financial assistance such as Provident Fund (PF) and Pension and Scholarship schemes.

    However, despite these advantages, the risks exceed the benefits.

    How it affects the Life:

    Health issues due to Coal dust

    Coal dust is affecting miners’ health, leading to:

    • Lung diseases, such as asthma, and cancer
    • Eye and ear problems
    • Genetic damage
    • Skin conditions.

    According to the National Library of Medicine (NLM), male coal miners experience increased rates of death, ischaemic heart disease, heart failure, cancer, and mental health disorders. (click here).

    The NLM presented another report stating that coal mine dust causes most miners to suffer from coal mine dust lung disease (CMDLD) (click here).

    Additionally, in Indian coal mines, if a working employee dies on duty before retirement, the government or public sector organizations like Coal India Limited (CIL) and its subsidiaries transfer the job to the deceased’s eldest child or spouse. These organizations implement this policy, known as compassionate appointment. However, the qualifying requirements and implementation may differ with company policies and government legislation. For more details see here.

    How I relate to this:

    My father, Mr. Biswajit Ghosh, is a miner and currently working as a Mechanical Foreman at South Eastern Coal Field Limited (SECL), Bijuri, Madhya Pradesh (M.P.). Born in West Bengal but voyaged to M.P. during his teenage years to work. In 1989, when he was just 22 years old, he joined SECL without holding a matric degree. A wave of vacancy allowed many people to join mine where many like my father secured the job. He has now completed 34 years of service and has definitely earned a lot, but he has been suffering from hearing loss for more than 10 years. A medical survey has also examined his condition, and at just 56 years old, I feel it is too early for him to suffer from hearing loss.

    Speaking about life risk, in the underground coal mine, he met with one accident and had to undergo surgery. The accident crushed the bones in his left palm, and despite surgery, he has not regained full function in his hand.

    Throughout his career in mines, many of his colleagues lost their lives, many lost their arms or legs in front of his eyes due to mining blasts.

    He says, “No, I’m not working for myself, but for my family- to provide a life where others can witness it like the Golden Egg.”

    Life is too short, but living a life where one foot is in heaven (earning all the luxury of life) and another is in hell (suffering from physical pain) can never be a life filled with “meethas.”